Marketing Talk
What advertising tricks influence consumers? Students investigate the advertising environment and uncover the techniques behind misleading ads. Acting as advertising agencies, they create slogans and brand names for a new yogurt and discuss the strategies they used. The methodology fosters media literacy and critical thinking.
Vzdělávací cíle
- Žáci vysvětlí, proč reklamy nemusí být zdrojem důvěryhodných informací.
- Žáci rozpoznají klamavé obchodní chování.
Ověření cílů
- Rozeznání reklamních triků
- Diskuze o reklamních tricích
Preparation
Evocation
Discuss with students:
Where do you encounter advertisements?
Have you ever clicked on something you didn't intend to?
Did the unintended click have any negative impact on you?
How do you know it's an advertisement and not regular web content?
Click on the Ad
Which advertisement is more appropriate?
Advertising tricks (misleading banners):
Cashews
40GB free
FLEX Discounts
Games
IT Company Side Income
UV King, Sunscreen
Creating an Advertisement
Students split into a maximum of 6 teams. Each team represents an advertising agency, tasked with coming up with a name and slogan for a new product (yogurt).
Reflection
You can ask the students:
Did you use any advertising tricks to promote the yogurt? If so, did you find them ethical?
Is it possible to develop resistance to advertising? How?
Can you now notice advertising tricks more easily? (This question is not part of the presentation.)