Consumer behaviour
What influences consumer behaviour? Students explore decision-making in practice, change their choices depending on the circumstances, and discuss their decisions. The activities develop conscious consumer behaviour, the ability to compare different options, and the ability to explain their purchasing choices.
Vzdělávací cíle
- Žáci vybírají a nakupují zboží podle ceny a kvality ve fyzickém světě i online.
- Žáci vysvětlí rozdíl mezi osobní hodnotou a cenou věcí.
Ověření cílů
- Zhodnocení faktorů ovlivňujících nákupní rozhodování
Preparation
Evocation
Students answer the questions:
You go to a shop to buy a sweet treat. What influences your choice?
You want to buy headphones online. How do you choose which ones to buy?
Pick a Side!
Follow these steps:
What Influences Us?
Follow these steps:
Factors influencing our purchasing behaviour include, for example, price, quality, place of origin, environmental impact, brand, personal value, nostalgia, charitable aspect, etc.
Finally, students read out the criteria that received the most stars.
What influences you the most?
Reflection
Finally, ask the students:
Have you ever had regrets after purchasing something? Why?
Will you change your shopping decisions after today? How?